INTERNATIONAL ASPECTS OF HUMAN RESOURCE MANAGEMENT IN BUSINESS ENVIRONMENT

Abstract

Any company that operates in the market today is faced with the problem of globalization. Profitable company performance is conditioned by the existence of a good marketing concept, i.e. optimal combination of instrument marketing. The future profitable operations determine the efficiency of the inclusion of human resources. They are the basic premise for the successful implementation of marketing activities in the company. All elements of the marketing mix are equally important, each of them has its own role and area of impact on the target market segment, but without a well-organized and efficient system of communication with the company's market and more broadly - with the environment, it will not be able to successfully achieve their communication or economic objective. The marketing strategy of the company will be based on the fact that the position in relation to the direct competition in the market has chosen product in the eyes of the consumer target groups (ideal client). Human resource management as a process of keeping the personnel policy should ensure greater employee productivity. For the prediction of conditions in which the company will operate in the future, it is necessary to appropriate the adequate role of human resources. The paper presents current approaches to the international human resource management.