SUSTAINABLE DEVELOPMENT AND EFFICACY OF MEDIUM AND SMALL ENTERPRISES

Mario Bogdanović

Abstract


This paper empirically examines the relationship between the concept of sustainable development (its basic components) and organizational performance of SMEs in case of Bjelovarsko - Bilogorska County in Croatia. This paper study evaluates the relationship between environmental and market policies as well as important organizational values (measured by the questionnaire of socially responsible business in small and medium-sized enterprises of the European Commission), and the effectiveness is examined by perceived organizational effectiveness questionnaire that measures different aspects of organizational performance. According to the Croatian classification, sample included N = 57 small and micro enterprises (less than 50 employees) and N = 5 medium enterprises (from 51 to 250 employees). It was found that the variable environmental policy is in a positive, but statistically insignificant correlation with organizational effectiveness (r = +0.165, p> 0.05). The positive and statistically significant correlations with organizational effectiveness proved marketing policy variables (r = +0.543, p <0.01) and organizational values (r = +0.590, p <0.01).

Keywords


sustainable development, environmental policies, market policies, organizational efficacy, SMEs

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References


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