EVENT MANAGEMENT AND TOURISM

Abstract

Fun as a global phenomenon is getting more on importance and making huge profits. The work deals with events that can be planned or unplanned and of limited duration. Event management has become a separate field of study in a number of institutions. Events have special significance in tourism, in terms of improving the image of the publicity or certain city, community or region. Each community has realized the need to organize certain events for positioning in the minds of the audience and differentiation from competitors and winning media attention that will help it to attract a specific target group. Professionals who deal with organizing the event must possess a certain management skills and knowledge that will help them to run the events. Good communication, planning, management, control is just some of the qualities needed to successfully organize an event such as a trade show, conference, festival or sport event. Marketing is a very important part, because it allows the various communications to attract audiences and satisfy their needs. Organizing the event is a service that is not tangible, and therefore requires additional engagement of managers and the whole team to create a good image as a guarantee of quality. Event management, together with tourism and culture represents a partnership that should contribute to the creation of common services. In this way, the cultural industry occupies an important place in the global economy.